The Woman
Who Wins...
Be Her.
A 52-week leadership experience for the woman who knows she is capable of more - and is ready to build the skills, standards, and self-trust to prove it.
The 13 Rules to Win at Life. 52 weeks. 13 Rules. Monthly LIVE training with Danelle Delgado and Liza Borches. A year spent learning, applying and living the principles to win at work, at home, and within yourself.
Klarna/Afterpay payment plans available · Save $1,000 on either tier through Oct 31
Duration
52 Weeks
Principles
13 Rules
Mentorship
Monthly LIVE
Danelle Delgado
Danelle & Liza in collaboration with Women In Automotive
Industry-leading mentorship uniting real automotive executive leadership with peak performance principles.
Why Liza Wanted To Bring This
To Women In Automotive
Liza Borches
President & Owner · Carter Myers Automotive~40%
Growth in size - with revenue and bottom-line profit going far beyond that.
Now they're bringing that experience to you.
Liza Borches didn't meet Danelle at Women In Automotive and decide this sounded like a good idea. She's been putting Danelle's work to the test inside automotive since 2019.
At Carter Myers Automotive, they've used these principles to strengthen their mission, vision, values, culture and leadership.
But listen to what she says mattered most:
“Danelle has taken our team and taken managers and created leaders.”
That's why this partnership matters. Liza knows automotive. She knows the pressure. The people. The culture. The pace. The leadership challenges. And she has watched what happens when Danelle's principles are put to work inside an automotive organization.
Your LIVE mentors, every month.
Danelle Delgado
Performance · Growth · Becoming The OneLiza Borches
Leadership · People · CultureTrain LIVE With Danelle + Liza Every Month
The Rules give you the framework. Then every month, you'll come together LIVE with Danelle Delgado and Liza Borches. Because life will give you plenty of opportunities to test what you're learning.
You'll have Danelle's perspective on performance, growth and becoming the one your results require. And Liza's perspective from inside automotive on leadership, people and culture.
One year. Thirteen Rules. Monthly LIVE training. And your actual life to practice it in.
Your Become The One Experience
52 Weeks of Training
A full year dedicated to learning and applying the 13 Rules.
The Complete 13 Rules Curriculum
Approximately four weeks focused on each Rule, giving you time to learn it and put it into practice.
Monthly LIVE Training With Danelle + Liza
One LIVE training each month throughout the experience.
A System You Can Use In Real Life
At work. At home. With your team. With your family. When things are going well. And when they're not.
"Underachievement is one of the greatest pains of a true champion."
You Know You're Capable Of More.
That's what makes it frustrating.
You work hard.
People count on you.
You've accomplished things you're proud of.
You've handled seasons you weren't sure you could handle.
And still, there's that thought…
"There's more in me."
Maybe it's your career.
Maybe you want to make more money.
Maybe you want to lead at a higher level.
Maybe your health has taken a backseat.
Maybe you've spent so much time taking care of everyone else that you've lost sight of what you want.
The question isn't whether you're capable.
The question is what you're going to do with it.
There's more in me.
What Do You Want?
For real??
Not…
What does your boss want?
What does your dealership need?
What does your family expect?
What sounds impressive?
What do YOU want?
Danelle's Defining Moment
"I want to live."
When Danelle first got cancer, her answer became very simple. She wrote it down. Put it where she could see it. Researched around it. Made decisions around it. And when she said it, her actions followed.
So start there.
Get Clear On It:
"Once you know what you want, there's another question waiting for you."
What do YOU want?
Why Don't You Have It Yet?
There's where you are. There's where you want to be. And then there's everything in between. Danelle challenged the women at Women In Automotive® to stop living inside that gap and start developing the skills necessary to turn it into what she calls greatness.
Where you
are now.
The excuses and friction that keep you stuck
“Work is crazy.”
“I'm not ready.”
“I need more confidence.”
“My situation is different.”
“My boss.”
“I don't have enough time.”
“I don't know how.”
Where you
could go.
The skills and standards that create champions
Communicate differently.
Control your emotions.
Make faster decisions.
Adjust when things don't go according to plan.
Manage your time better.
Build stronger relationships.
Become known.
Solve problems faster.
The gap doesn't have to be where you stay stuck.
It can show you where the work needs to begin.
Sometimes You Need Someone
Who Can See What You Can't.
Tustin has worked with Danelle for years. And he knows how easy it is inside automotive to start believing:
“This is just our market.”
“This is just our dealership.”
“This is just how our people are.”
Sometimes the biggest breakthrough begins when somebody helps you see what you can't see from where you're standing.
THE
PERSPECTIVE
SHIFT.
Tustin Ulrich
“We get limiting beliefs. We have blinders on our market, our people… She just pushes through all of it from an uncanny perspective that is not common in automotive.”
Are You Willing To Become
Extraordinary?
At some point... you have to change.
Training yourself to do something new is difficult because it's easy to fall back into what's comfortable. That's why knowing what to do hasn't always been enough.
You can know what needs to change...
and keep living the same way.
THE
LEADER
WITHIN.
Michael Barich
“Becoming a better leader isn't only about learning another management strategy. It starts with becoming better yourself.”
Michael describes what working with Danelle has helped him do:
Because becoming a better leader isn't only about learning another management strategy. It starts with becoming better yourself.
Adam has been in automotive retail since 1999.
He's seen a lot. Worked with a lot of people. And watched Danelle work with multiple dealer groups. His conclusion?
“There's nobody like Danelle.”
Because these principles aren't being brought into automotive as theory. They've already been put to work.
FIRSTHAND
PROOF.
Adam Marburger · Ascent Dealer Services
“There's nobody like Danelle.”
Danelle Delgado
FOUNDERLiza Borches
PRESIDENT, CMADanelle Delgado + Liza Borches
Throughout the entire year, you'll train LIVE every month together. The goal isn't to see how quickly you can finish the material. It's to see what happens when you live it.
That's Where The 13 Rules
Come In.
Danelle has spent years developing the principles she lives by. She describes the 13 Rules as a system for winning - a way out of the frustration that comes from knowing you're capable but continuing to underperform.
Now you're going to spend 52 weeks learning them, applying them and putting them to work in your actual life. One Rule at a time. Approximately four weeks per Rule.
Not more information.
A living system.
Anyone can read a principle and agree with it in a quiet room. The true test begins when real life, difficult conversations, and high-stakes automotive pressure hit you.
BE A MASTER OF YOUR EMOTIONS
You read it and agree with it immediately. Then someone questions your judgment in an executive meeting with the team watching.
Now you get to practice it.
Theory disappears under real pressure.
EVERYONE SHOULD KNOW YOU
You read it, then realize you've spent years doing exceptional work in silence while waiting for someone else to notice you.
Now you get to practice it.
Quiet competence is not a growth strategy.
ASSETS ALWAYS ADJUST
You read it, nod along, and then an initiative you've poured six months of heart and strategy into suddenly falls apart overnight.
Now you get to practice it.
Adapting in real time is the whole game.
A LIVING, REPEATABLE SYSTEM
You don't need another weekend workshop or a binder to collect dust. You need a full year of live repetition, coaching, and execution.
That's why we're taking a year.
YOU DON'T MEMORIZE THE RULES. YOU LIVE THEM.
You don't need to memorize the 13 Rules.
You need enough time to put them to work.
Four weeks dedicated to every single Rule. Monthly LIVE mentorship with Danelle and Liza to workshop your real challenges in real time.
““The main thing it did for us is it moved us consistently now to a 120-car store a month - and we know there's not a limit now.””
~100 cars/mo
120+ cars/mo
What Happens When You Actually LIVE The Rules?
One automotive team had been trying to break through the same ceiling for approximately four years. They were consistently selling around 100 cars a month. Then they started the 13 Rules.
But the number wasn't the only thing that changed:
That's the point.
The 13 Rules aren't something you learn so you can say you finished another training. They're principles you put to work until the way you think, lead, communicate, perform and LIVE starts to change. And when the people change? The results tend to follow.
What Are You Still Using Years Later?
Anyone can leave a training excited.
What matters is what stays with you.
Lisa C.
"I attended Danelle's first-ever event over a decade ago, and I still do my DMO grid, gratitudes, and goals - every day. What I learned from her is the foundation of who I am now. Through layoffs, fear, and starting two businesses - Danelle's been the constant. She gave me the tools to believe again and deliver all."
Lynette N.
"I still write down the things I'm grateful for almost every day. I end almost every video with 'go be great' - because that's what Danelle taught me. She changed my life in 2017… and 8 years later, I still ask myself almost daily: 'What would Danelle do?' She's my hero and role model."
Eight years. More than a decade.
Still using it. Still living it.
That's what these 52 weeks are for.
The Work Starts With You.
Suzanne C.
"I've run a successful business for over 50 years, and Danelle is the one who helped me finally own my value. I used to be terrified of making videos. Now? I have a home studio, and I'm getting 500–600 hits per video. She didn't just help my business grow - she helped me grow."
Elena C.
"Every piece of advice from Danelle has helped me become a better version of myself. I finally met her in person after years of following her work… and she was even more incredible than I imagined. Her truth-telling and wisdom have carried me through multiple chapters of life."
Become The Extraordinary One - VIP
After nearly a year together online... we're meeting in person.
Cabo San Lucas
September 23–25, 2027
Three immersive days in Cabo San Lucas, Mexico alongside Danelle Delgado and Liza Borches, designed to take a full year of online training and cement it into permanent personal presence and leadership.
Evening Cocktail Hour
Meet the women you've spent the year alongside and start building those relationships face-to-face.
Full Day of Training
Spend the day training in person with Danelle and Liza.
Brunch + Training
Close the experience together over brunch and a final training session.
VIP Is Strictly Limited To 50 Women
Once the 50th VIP spot is claimed, VIP enrollment is permanently closed.
Travel, hotel accommodations and mealsare not included.
Suggested hotel information and additional retreat detailswill be provided to VIP members at a later date.
Life Is Going To Happen During These 52 Weeks.
There will be good months. There will be hard ones. There will be things worth celebrating. And there may be things you never saw coming.
Danelle has never taught from the idea that life becomes easy when you get good enough. At Women In Automotive, she told the room she couldn't promise no cancer. She couldn't promise things would be easy. She couldn't promise everyone would treat them right.
Her challenge was to become grounded in who you are, how you stand and what you fight for.
That's what the Rules are for. Your actual life.
When I launched my business, I didn't expect to feel so seen. Danelle shared my work with her own loved ones. She helped me turn my work into legacy and purpose into my future. The lessons I learned from her… they're what keep me going.
On feeling seen
52 Weeks From Now...
You're going to be somewhere. Another year at work. Another year with your family. Another year making decisions. Another year handling whatever life puts in front of you.
You arrive still saying:
“I know I'm capable of more.”
You work on:
Near the end of her Women In Automotive presentation, Danelle asked the women in the room to write down everyone affected when they win. Their children. Their teams. Their boss. The people around them.
Then she gave them one question:
Who Loses If I Don't Win?
Who gets a better version of you when you become a stronger leader?
Who benefits when you learn to manage your emotions?
Who watches you pursue something difficult and stick with it?
Who benefits when you become more intentional about your time?
Who gets better because you learned to leave people better than you found them?
Who gets opportunities because you finally created yours?
Who wins when you do?
When you decide to stop living in the gap and become the one your results require, every single person in your orbit rises with you.
Hear it from
someone
who has already
said yes.
Aaron has trained with Danelle personally and brought her work into his organization. He's experienced the 13 Rules. VIP days. Masterminds. And watched his team experience the training.
"The team absolutely thrives after getting involved with Danelle's 13 Rules… it really is second to none."
- Aaron Lang
WORTH
THE YES.
Aaron Lang
"You will not regret it."
Frequently Asked Questions
The 52-week experience begins November 2, 2026.
The $1,997 Core price is available through October 31. On November 1, Core returns to the regular $2,997 investment.
Enrollment closes November 1 at midnight. VIP may close sooner if all 50 VIP spots are claimed.
Become The One is a 52-week experience built around the 13 Rules to Win at Life.
You'll spend approximately four weeks focused on each Rule, giving you time to learn it and put it into practice before moving forward.
Yes. There is one LIVE training each month with Danelle Delgado and Liza Borches.
The regular Core investment is $2,997. Enroll by October 31 and your investment is $1,997 - a $1,000 savings.
VIP includes the complete 52-week training experience plus the in-person VIP Retreat in Cabo San Lucas, Mexico, September 23–25, 2027.
VIP is $3,997.
There are 50 VIP spots. When all 50 spots are claimed, VIP enrollment closes, even if that's before the November 1 enrollment deadline.
September 23: Evening Cocktail Hour. September 24: Full Day of Training. September 25: Brunch + Training. Additional retreat details will be provided to VIP members as the event approaches.
No. Travel, hotel accommodations and meals are not included in the VIP price. Suggested hotel information and additional retreat details will be provided to VIP members at a later date.
Third-party financing through Klarna and Afterpay will be available at checkout for eligible customers. Approval, payment amounts, rates, fees and terms are determined by the respective provider.
Become The Extraordinary One
52-Week Experience
Become The Extraordinary One
- Core Tier -
The 13 Rules to Win at Life · A full year of learning and applying
Early Enrollment Investment
$2,997
$1,997
On November 1, the investment returns to $2,997. Enrollment closes November 1 at midnight. We begin November 2.
Third-party financing through Klarna/Afterpay payment plans available at checkout for eligible customers, subject to approval and provider terms.
In-Person Immersion
Become The Extraordinary One
- VIP Tier -
Everything in Core, plus the intimate in-person retreat with Danelle & Liza
Full VIP Investment
$4,997
$3,997
VIP enrollment closes permanently the moment all 50 spots are claimed, even if that happens before November 1.
Travel, hotel accommodations and meals are not included. Third-party financing through Klarna/Afterpay payment plans available at checkout for eligible customers, subject to approval and provider terms.
Train With The Best
Creator, The 13 Rules
Danelle Delgado
Millionaire maker, entrepreneur, and creator of the 13 Rules of Engagement. She has spent 20 years developing people and businesses, helping individuals strengthen the mind, skills, and execution required to achieve extraordinary results.
Carter Myers Automotive · Special Guest
Liza Borches
President and Owner of Carter Myers Automotive. She brings real-world experience building teams, developing people, and leading within the industry - and has put Danelle's principles to work inside automotive since 2019.
Another week will pass. Then another month. Then another year. So go back to the questions you started with:
What do I want?
Why don't I have it yet?
Who do I need to become to create it?
You have 52 weeks to work on the answer.
A year from now,
will you still be
saying there's
more in me?
You will be somewhere. Another year at work. Another year of decisions. Another year of handling whatever life puts in front of you. Give yourself a year of evidence that you are not the same woman who started.
BECOME THE ONE by Danelle
What you are really walking into.
Not a course you forget about in week three. A year-long container - built to change how you lead, decide, and show up.
Ready To Rise
- ✓52 weeks of structured training
- ✓The complete 13 Rules to Win at Life curriculum
- ✓Monthly LIVE training with Danelle Delgado + Liza Borches
- ✓A real-life system - at work, at home, with your team
- ✓A year of evidence that you are not the same woman who started
- ✓Lifetime access to the recordings
- ✓Early enrollment savings of $1,000 through October 31
VIP - All In
- ✓Everything in the Core experience
- ✓3-day in-person VIP retreat in Cabo San Lucas, Mexico
- ✓Evening cocktail hour with Danelle + Liza
- ✓A full day of in-person training
- ✓Brunch + integration session to close it out
- ✓Strictly capped at 50 women - intimate, not a crowd
- ✓Early enrollment savings of $1,000 through October 31
Both tiers ship the same full year. VIP adds the in-person retreat in Cabo San Lucas, capped at 50 women. Early enrollment pricing ends October 31 - then Core returns to $2,997 and VIP to $4,997 on November 1. Klarna/Afterpay payment plans available at checkout.
On November 1, Core returns to $2,997 and VIP to $4,997. Enrollment closes at midnight. We begin November 2.